WADEX

Wadex is foreign exchange platform where sellers of Forex can connect with buyers and sell at a preferred rate. What brought us together was the need to create a plan that works for its branding, marketing and technological needs.

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WADEX

Wadex is foreign exchange platform where sellers of Forex can connect with buyers and sell at preferred rate. What brought us together was the need to create a brand identity that works for its branding, marketing and technological needs.

wadex

The power of a brand’s identity

As a financial startup company with local roots, our branding for Wadex was for the purpose of creating an identity that sustains its professional view whilst resonating with the indigenous feel of the Nigerian market.

Our unique colour palette

We chose a colour that communicates sincerity amongst users. As a financial institution, we chose blue to make the Wadex brand trustworthy enough for people to carry out transactions.

wadex

Typography/Font Choice

Using the right Font can speak the brand’s message to its target consumers with precision. Wadex was able to get the right look and feel to its brand after some rigorous work.

The font was created for all the brand communication and official documents attached to the Wadex brand in other to create uniformity and unique identification of any of Wadex material



wadex

Putting a face to the name


The first point of action was to create a logo that embodies the entire values and promises of Wadex in line with consumer expectations.



wadex
wadex

The complete power tool

We designed a website that featured great user experience and user interface design and also a web-app built on PHP framework.


wadex

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